Coastal Services Center

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Case Study

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Note: This is a fictitious case study involving a non-profit organization with separate Web sites for different regional chapters.

Background

Friends of the Watershed (FOTW) is a non-profit, non-governmental organization (NGO) with chapters in many states. Like most organization functions, the majority of publishing and Web design work is accomplished by volunteers. Each chapter has a Web site but the sites are markedly different in design. Several FOTW chapters have expressed frustration that their sites look amateurish and that updating them is difficult.

FOTW has determined it would like to have a more unified and professional Web presence. However the organization has no real expertise for determining what is required. FOTW does have a good relationship with several state agencies and decided to request help from their State Coastal Program extension office (SCP).