Case Study
The steps SCP took are outlined over the next few pages.
1. Confirm the Issues and Audience
After meeting with members of FOTW it was confirmed that there were
multiple issues involved.
- One issue was a perception that the Web sites
of some chapters looked unprofessional and might hurt the overall
organization’s
credibility.
- Another issue was the lack of any formalized processes
for creating and maintaining Web sites.
- A third issue was the wide
range of skill level in those assigned to be Webmasters by individual
chapters.
The audience for this needs assessment was the individual Webmasters
for the various chapters.
2. Establish the Planning Team
Like most programs, SCP was understaffed so the planning team consisted
of three people:
- One person to create the survey instrument
- Another one to do all the contacting, mailing, phoning, and
emailing
- A third person with expertise in Web site development
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