Determining Sample
Size
If you don't have the time, experience or expert assistance to determine
the ideal sample size, you can use the following common sense guidelines:
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The size of sample you need depends upon two things:
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How accurate you want the summary data to
be. If you want no sampling error at all for example, you
would need to measure each entire population.
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How variable the data are. If you started
measuring something and found that every measure was the same,
you obviously wouldn't go on very long repeating the measurements
to increase your accuracy. On the other hand, the more the
data vary, the more data you need to collect to get a reasonably
accurate measure of the mean.
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A third consideration is acceptability to participants and audiences.
For example, in collecting the views of staff, it might not be acceptable
to sample, even though a sample would appear to be statistically adequate.
Every staff member might need to be heard so that no one feels left
out and there is no suspicion of bias.